This presentation of “Organic” projects follows several clients who started with a single project. Over time, Koyo maintained long-term relationships with each client and was able, with mindful direction, to apply graphic design consistently through varied projects of identity design, product and packaging design and custom art so as to create emerging brand personalities for these businesses or products. These personalities, the design and appeal, have helped these clients successfully grow their products and business offerings and have become memorable to consumers in their market niche.