Ultreo is a new power toothbrush that combines ultrasound waveguide technology with precisely tuned sonic bristle action. Initially the product was aimed at the professional dental clinic market to establish professional credibility and then introduced to the retail market.
Koyo was brought in to create Ultreo’s introductory professional clinic packaging but in short order was also hired to design the logotype. The professional clinic-style packaging criteria required a self-display as it was going into dental clinics where space was limited. Koyo also designed the brand’s accessory product packaging system, print collateral materials and assisted with advertising art. The result was a successful initial launch of the product line to it’s niche market with an identity and packaging that was simple, clinical and strong. After the initial launch Koyo was again commissioned to design the retail brand product packaging, accessory packaging and all print collateral associated with the product.