Founded by Pacific Bioscience Laboratories Inc., Clarisonic is a new cleansing product that offers a safe, gentle and natural way to cleanse your skin without any harsh abrasion or chemicals. Initially the product was aimed at the professional facial spa and professional dermatology clinic market, with an appeal to both female and male patients. Koyo was brought in to create the brand’s visual identity to attract both markets and extend the brand attributes to product packaging.
Koyo has designed the brand’s symbol and logo mark, color palette, product packaging system, print collateral materials, business communication materials and exhibit signage. The result was successful launch of the product line to it’s niche market with an identity that enabled brand equity building and product line expansion.